They got their customers involved by incorporating a contest. “What Santa are you?” Here they can win prizes such as a $250 in gift cards to a $3000 shopping spree.
I am a huge fan of these videos from the catchy theme music to the subtle gestures that Santa makes. I have watched these a few times and sometimes forgot that I was watching a Sears promotion. It got me talking with my friends and them telling their friends. Next thing I know we were all posting it on our Facebook walls…Mission accomplished Sears you got us talking.
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